Ready or not, the holidays are coming. Though this time of year can be especially costly, there are a few ways to save money en route to the spending. One way is to be on the look out for BOGO Gift Card Offers.
Today alone, these three offers arrived in my mailbox:
- Safeway Grocery Store: Buy 150 dollars in select gift cards, receive a 25 dollar grocery coupon.
- Lucky Grocery Store: Buy 50 dollars in select gift cards, receive a 5 dollar savings.
- Chevy’s Restaurant: Buy a 50 dollar Chevy’s gift card, receive a 10 dollar Chevy’s promotional gift card.
Best BOGO Gift Card Offers are in November
If you’re planning to buy gift cards this holiday season, do it now. The BOGO deals will dwindle as Christmas draws near. Last year, my grocery store offered a great BOGO gift card deal in November. By early December, the promo had reduced and by mid-December, it was gone. Makes sense, right? In November, we’re still thinking turkey and traditional presents. By December, we’ve given up on finding the perfect present and switch to selecting gift cards instead. Might as well just start there and pocket the BOGO Gift Card savings!
Why the BOGO?
Why do stores offer BOGO gift card deals? Because they bring people into the stores–to buy the gift cards, to redeem the gift cards, and to redeem the promotional benefits. That adds up to several opportunities for a store to convert gift card shoppers into loyal customers. And since statistics show that gift card shoppers will overspend the amount received on a card, the stores invariably make more than they give away.
Consider the Chevy’s example. The person who receives the 50 dollar gift card may end up spending 60 dollars. (Gift card shoppers are less price sensitive–piling on the appetizers and desserts when dining with, what feels like, free money.) The person who bought the gift card will for sure overspend the 10 dollar promotional gift card. So that’s a second customer in the restaurant spending more than they received. BOGO Gift Card Offers are good for customers and for the merchants. (To my small business friends, please take note!)
Gift Card Rules Vary
Although Federal law prohibits gift cards from expiring in less than five years (and state laws can be even stricter), the promotional gift card, certificate, or coupon is an exception to this rule. Gift cards that are given away may not be usable until after the holidays and will likely expire within a couple of months. So be sure to read the rules of the promotion before you buy.
Keep Both Gift Cards
It’s called a “gift card,” but that doesn’t mean you have to give it away. If you’re a fan of Chevy’s, for example, buy a gift card for yourself and keep the promo card as well. I promise you, the store does not care. You will overspend both gift cards and choose to dine at Chevy’s rather than go elsewhere because the gift card is in your wallet.
So as you see the BOGO Gift Card offers rolling in, take a minute to think about your personal shopping. When you see an offer for a store you regularly patronize, pounce on the deal. You’re going to be spending money there anyway. You might as well benefit from the discount available. The holidays are an expensive time of year and this is a great way to save.